PROFESSIONAL EXPERIENCE

HEAD OF RESEARCH & CONSULTANT

NeoMam Studios
May 2018 - Jan 2020

Managed global team of writers and researchers for a digital marketing agency that develops SEO campaigns for international clients.

• Oversaw research development for SEO campaigns

• Designed process to enhance content accuracy

• Led content ideation for travel vertical

• Acted as company spokesperson to media outlets

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DIRECTOR, BRAND MARKETING & CONTENT

ExecOnline
Feb 2017 - May 2018

Managed creative collateral for a venture-backed online leadership development start-up.

• Implemented B2B lead nurture campaign

• Managed guest post placement in targeted publications

• Crafted copy for two website redesigns

• Generated content for company's annual conference

• Produced commercial and product copy, including email templates and product overview

• Advised on organic SEO strategies in relation to content generation

SR. MARKETING COMMUNICATION MANAGER

YouVisit
June 2014 - Sept 2016

Responsible for all internal and external communications for virtual reality start-up.

• Developed B2B inbound content strategy

• Led effort to place branded content in trade publications

• Managed a team of six writers

• Led email campaign efforts across education, travel destinations, and hotel verticals

• Managed relationship with public relations agency, including advising on publications and pitches

• Oversaw four vertical-specific monthly newsletters (13,000 prospects)

• Led copy and content strategy for website redesigns

• Crafted copy for print collateral

• Ghostwrote thought-leadership articles for C-Suite Advised on SEO strategies
  
  

CONTENT CREATOR & EDITOR

Movoto Real Estate
April 2012 - Feb 2014

Led content strategy for real estate start-up website that received 1+ million unique visitors per month.

• Supervised team of remote, freelance writers

• Conceptualized buzz marketing to drive traffic to the blog

• Represented Movoto in media outlets, including Fox News and numerous iHeartRadio stations

• Built media lists and pitched stories to publications

• Wrote monthly newsletter and associated content for social media channels
  
  

PUBLIC AFFAIRS REPORTER

2005 - 2009

Responsible for content in the education and local government spaces.

• Wrote between 300 and 500 pieces of content annually

• Videographer for  "The Lunch Ladies," an online food show

• Acted as the main point of contact for governmental and community agencies 

I've been colleagues and friends with David for over a decade, first as fellow reporters at ThisWeek Community Newspapers, and subsequently on numerous freelance projects creating digital content. David is a talented professional, excellent at brainstorming marketing and media campaigns of any scale. He's an independent thinker who can both concept and execute new ideas and projects, along with being a gifted and experienced writer. I hope that he and I can continue working together for many years to come. 

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—Lin Rice, Freelance Writer & Editor

David is an extremely creative and talented person – he has a real talent for being able to gauge the interest that a David is extremely detail-oriented and a hardworking, supportive team player. Over the course of my time spent at YouVisit, he seamlessly assumed the role as the most senior member of the marketing team, taking time out of his own work day to ensure that all channels were working efficiently. His day to day roles and responsibilities extended beyond his title, and he did so without complaint. I cannot recommend him highly enough - he would be an asset to any Marketing or Communications team. 

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—Megan (Radich) Meyers, UI/UX + Visual Designer

David is extremely detail-oriented and a hardworking, supportive team player. Over the course of my time spent at YouVisit, he seamlessly assumed the role as the most senior member of the marketing team, taking time out of his own work day to ensure that all channels were working efficiently. His day to day roles and responsibilities extended beyond his title, and he did so without complaint. I cannot recommend him highly enough - he would be an asset to any Marketing or Communications team.

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—Ali Miller, Senior Marketing Manager, Events